1220 Howard St · SoMa · San Francisco · Opening 2026
The home of
car culture
in SF.
A members' club, specialty coffee bar, and collector car gallery in a converted SoMa warehouse. Built for people who take cars seriously.
15 spaces.
That's the product.
We could fit more cars. We won't. Every vehicle in our gallery is curated. Your car sits alongside machines that belong there — and it's seen by everyone who walks through.
Line of sight
sells the membership.
The coffee shop and the car gallery are separated by floor-to-ceiling glass. You drink your cortado looking at a Ferrari. That view is intentional — and it works.
Four pillars.
One obsession.
Specialty Coffee
Open to Howard St. Third-wave program, serious sourcing. The front door and the funnel. Coffee patrons see the cars. Cars make them curious. Curiosity becomes membership.
Members' Mezzanine
Upstairs lounge with co-working, a long window bench facing Howard St, and F1 on the screen. Members only. The cars are always in view below.
15 Collector Spaces
Gallery-standard storage for curated collector and performance vehicles. Your car is displayed, maintained, and part of the club's identity — not stored away from it.
Events & Canyon Runs
Monthly PCH canyon runs, OEM activations, F1 watch parties, happy hours. The calendar is always full. Your membership includes every event.
What a normal
week looks like.
Four ways in.
One community.
Every tier includes full access to events, drives, and the community. The difference is how deep you go — and how early you moved.
Invest. Learn. Get your space free.
Three spots for investors who want equity, not just access. You hold a stake in Garage Grinds LLC, receive quarterly reporting on the business and real estate, and your Premier Display storage spot — valued at $899/month — is included at no cost for the duration of your investment.
Founding Member
$99per month · locked for life- →Full mezzanine lounge + co-working
- →All events — F1, drives, happy hours
- →Priority fleet rental booking
- →Name on the founding members wall
- →Input on programming and events
Enthusiast
$149per month · month-to-month- →Full mezzanine lounge + co-working
- →All events — F1, drives, happy hours
- →Enthusiast fleet rental priority
- →Partner discounts: detailing, track days
- →Online member community (Circle)
Collector + Storage
$699per month · includes full membership- →Gallery display spot — one of 15
- →Climate control + trickle charger 24/7
- →All Enthusiast benefits included
- →24/7 keycard vault access
- →Car featured in GG brand content
The flywheel:
each part feeds the next.
01
Storage clients bring the cars
Every car in the gallery is hand-picked. A Porsche 911, a Ferrari Dino, a classic BMW — the collection rotates, the standard never drops.
02
Cool cars pull people in
Howard St passersby see the cars through the glass. They walk in for coffee. The glass wall does the marketing.
03
Patrons become members
They see the mezzanine lounge upstairs. They want access. They sign up. SoMa has been waiting for exactly this.
04
Members create energy
F1 mornings, Saturday canyon drives, happy hours. Members bring friends. Word spreads. The community builds itself.
05
Energy attracts OEM partners
Brands want to reach exactly this crowd. They host events, sponsor evenings, and bring their latest cars. The calendar stays full.
06
Events drive more members
Every event introduces new people to the club. Some become members. The community gets stronger. The loop never stops.
There is no place
like this in San Francisco.
A permanent home for car culture. Not a pop-up. Not a parking lot. A building we own, a community we're building, a space that isn't going anywhere.
Be First
Day one or
wait in line.
Founding Members lock in $99/month permanently. Once 50 are gone, the price goes up — and it never comes back down.
No spam. No noise. First email goes out when we open reservations.
Elite Auto Keep — Premium Storage
Own a collector vehicle? Elite Auto Keep is the dedicated gallery-storage service at 1220 Howard. One of 15 spaces. Climate-controlled, curated, and backed by a building we own outright.